About PRD

Established on the Gold Coast, Queensland, in 1976 by two entrepreneurial brothers, PRD has grown to become one of Australia's real estate business success stories and an acknowledged market leader.

PRD has over 85 real estate franchise offices Australia-wide, fulfilling the needs of property buyers, sellers, renters, and owners, all backed by meticulous research and over 45+ years of market knowledge.

In 2006, PRD was purchased by Colliers, one of the largest real estate companies in the world. We are led by our Managing Director, Todd Hadley whose leadership, experience and strengths in the real estate sector ensure the PRD network embraces an innovative and continually evolving mindset.

Meet The Corporate Leadership Team

Todd Hadley, Managing Director
33 years in Real Estate
16 years with PRD

Todd’s leadership, experience, and strengths in strategic thinking, financial management, and sales mentoring ensure the PRD network embraces an innovative and continually evolving mindset to remain at the forefront of real estate.

Since joining PRD in 2005, Todd has held various management positions with the PRD Corporate Head Office, including Business Development Manager, Business Consultant and Franchise Director overseeing the states of New South Wales, Victoria and Tasmania before taking the helm as National Franchise Director in July 2015. In February 2020, he was appointed Managing Director of PRD.

Conrad Nissirios
National Business Development Manager
30 years in Real Estate
10 years with PRD

As the network’s National Business Development Manager, Conrad oversees and leads the business’s growth strategy.
With over 30 years of industry experience and having held senior management positions within several real estate groups, combined with his extensive knowledge of real estate industry practice, Conrad brings a wealth of knowledge to PRD.
Conrad has led in setting structure, systems, processes, and expansion, including defining sales targets and managing business operations and growth plans.
One of his most recent successes was growing a business from three offices to 11 in a period of just three years.
Having owned the PRD Bondi Junction office himself in the late nineties, Conrad understands the importance of PRD’s culture and the foundations and tools needed to succeed.

David Colman
Director

40 years in Real Estate
5 years with PRD

David is a senior executive with 20+ years of management experience driving real estate operations to deliver exceptional performance.
David has a range of expertise to support PRD operational development, with experience across strategic planning, business structuring, financial management, leadership, and training. He is well known as an ‘agent of change’, driving innovation and engagement.
David’s real estate expertise includes: sales, training, customer service, auctioneering, and commercial and residential real estate.

Dr Diaswati (Asti) Mardiasmo
Chief Economist

18 years in Research
10 years with PRD

As Chief Economist of PRD, Dr Diaswati leads a nationwide research team that provides high-quality property, housing, and (predominantly) residential market research to the PRD franchises, government departments, private and non-profit organisations, and private investors.
She also serves as a Liaison Member for the Reserve Bank of Australia (RBA), Property Council of Australia Queensland Residential Committee member, and Brisbane Olympics and Paralympics 2032 Legacy Committee member. Dr Diaswati is also the industry co-lecturer for units within the Queensland University of Technology’s Bachelor of Property Economics.
Dr Diaswati brings a high level of understanding of public policy advocacy issues, strategic thinking, and high-level research, analytics and evaluation to the PRD team, continuing to drive one of the organisation’s key strengths through our research outputs.

Ellie Schwarz
National Marketing Manager

8 years in Marketing
6 years with PRD

As National Marketing Manager of PRD, Ellie leads a team of marketing and IT professionals that support the PRD franchise network in all facets of marketing, digital, social media, websites and branding.
She holds a Bachelor of Business degree majoring in Marketing and Psychology and many years of corporate franchise marketing and business experience under her belt.
Ellie’s strategic and innovative outlook, keen eye for opportunity, highly creative problem-solving ability, and broad range of marketing and business knowledge are key strengths in continuing to push the PRD brand forward.

Robert Ferguson
Business Consultant

31 years in Real Estate
2 years with PRD

Rob Ferguson brings significant business management experience to the table, having trained and managed teams of up to 300 staff throughout his career, overseen franchise operations, and established and grown a commercial cleaning business as a master franchisor from scratch to a network of over 15 franchises.
This unique breadth and depth of experience has provided him with unrivalled negotiation, business, and management skills.
Rob dedicated 14 years to professionally selling residential property, managed two real estate offices, continually exceeded sales targets, and was named the #1 agent in his local area for four years.
From the age of 18, he has been a hands-on renovator and property investor. This gave him the unique experience of being both a buyer and a seller, providing him with insight into both sides of the sales journey.
This has allowed him to develop and deliver seamless transaction experiences for both his purchasers and vendors.

Mary Lowth
National Administration Manager

33 years in Administration & Legal
16 years with PRD

Mary brings a wealth of knowledge and experience essential to the effective and efficient operations of the business.
Mary’s role oversees the transition of all new offices and she has led the establishment of processes for this transition.
She has also assisted in developing the administration processes for finance, awards, rankings and business development. Mary is committed to finding innovative solutions to any problem which may arise, ensuring the business maintains its positive momentum.